Head Out West (Vicariously) with These Yellowstone Collabs & Brands

Head Out West (Vicariously) with These Yellowstone Collabs & Brands

Image Credit: Yellowstone
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Who else is watching Yellowstone on Peacock? The Montana-based show has been everywhere lately, inspiring us and many to pick up our lives and head out West. Admittedly, I’ve been watching Westworld myself lately so I’m extra attuned to the saloon vibe.

While you may not be able to channel a crackling campfire and whiskey-hardened lifestyle of John Dutton and company (and likely do not want to overtly mimic it thanks to heaps of drama), there are other ways to channel the modern family ranch aesthetics of the show. 

Multiple brands have paired up with the franchise to display and romanticize the modern cowboy lifestyle. Admittedly, several of them are men-focused which PLEIN AIR is not, but c’est la vie. Here are a few of our favorites.


Shop the Yellowstone edit:

BEST CAST IRON PAN: Lodge Cast Iron Yellowstone™ 10.25 Inch Seasoned Cast Iron Authentic Y Skillet—$30.

Why we love it: I’ve been using this pan since the premiere, and Lodge Cast Iron is a classic for any kitchen. They come pre-seasoned, so no confusing instructions to figure out how to use your cast iron, but can conquer just about anything you want to make in the kitchen. If you’re a Yellowstone fan, you’ll love the Dutton Ranch logo embellishment on the bottom of the pan—a little secret just for you.

BEST DENIM JACKET: Yellowstone Horse Embellished Faux Shearling Denim Jacket—$108.

Why we love it: I’m wearing a denim jacket perhaps 80 percent of my year—which means it’s unfortunate when the temperatures drop and that’s just not doable in the wind chill. So this shearling lining wins me over and keeps me cozy. And horse girls, rejoice! Subtle leather and stud detailing on the back in the shape of a stallion adds additional visual interest. 

BEST BELT: Square Buckle Embroidered Belt—$35 (was $70).

Why we love it: You might be new to wearing a belt (I am) but it can easily flatter and make each outfit significantly more convenient—especially while adventuring as the cowboys do! Go all out with this intricately embroidered black and white square belt, which instantly makes a statement. Oh, and it’s currently half off.

BEST T‑SHIRT: Dutton Ranch Wolf Short Sleeve T‑Shirt$24.

Why we love it: Okay, sue me. I love a good graphic tee. More accurately, I love a comfortable t‑shirt that makes me feel cool—like this one, with a growling wolf and official Dutton Ranch branding. It’s a super soft material too, and would make a fantastic gift for the Yellowstone fan in your life (or the dude who you always default to buying a t‑shirt for, whether he watches the show or not.)

BEST ALL-SEASON GLOVES: Give’r Gloves—$119.

Why we love it: Working on a ranch (hypothetically), you’d need a fantastic pair of all-season gloves. Enter Jackson Hole-based brand Give’r, which many use as ski gloves. They’re durable, waterproof, all-leather, and extremely comfortable. This time of year, they also make wonderful gifts across genders and tastes. You can even get the giftee’s initials monogrammed on the glove.

BEST BOOTIES: Lucky Brand Loxona Western Bootie—$89.

Why we love it: Every gal needs a great pair of Western booties. Style with light-wash bootcut (obviously) jeans or a cutoff denim skirt. This 40 percent off version has the almond toe reminiscent of most cowboy boots, with a soft suede upper, elevated heel, and an easy zip closure.

BEST COWBOY BOOTS: Lucchese Dale Exotic Boots—$995.

Why we love it: Hear me out: I know it sounds wild to drop nearly a grand on a pair of boots, but it is the wild, wild West after all. Lucchese boots are the golden standard, and you just know these would fit right into the show. These 9‑inch retro boots are girly without losing their toughness.

BEST SCENT: D.S. & Durga Cowboy Grass—$175.

How much more iconic of a scent could you get? Fear not. This cologne doesn’t smell like grass or like cowboy. Instead, it smells like rosewood, wild thyme, and bergamot.


Why we love it: During the premiere, e‑comm site Shop the Scenes had over 10,000 visitors per minute at times. If you find something you love while watching this season, look for it here.

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