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Welcome to Lift Ticket, your one-click pass (hosted by yours truly, PLEIN AIR) to the hottest, latest launches from some of our fave brands across lifestyle, home, outdoors, style, and more.
Not to be cliché, but temps are warming. Hemlines are rising. And tragically, for those of us nestled away in ski towns, the pow days of January and February are giving way to slushy, should-have-hit-the-slopes-last-week-instead rain. If you’re cranky like I am about the sudden loss of your favorite days on the mountain (although we did write a helpful spring skiing guide for making the most of ‘em), you might be turning to a different form of recreation: retail therapy.
Without further ado, here are some launches you should be adding to your cart.
Is It Time for Tennis Yet? Athleta’s Latest.
Athleta does it again with a new line of tennis and (cough) pickleball-inspired apparel, shoes, and accessories—anything that looks best on the courts and second-best in the country club sipping on a mojito over a BLT and gossip. Is it corny to say they’ve scored an ace? I’m currently loving the Advantage Dress ($139), which is comfy enough to lounge in all day but polished enough to take you from your workout to errands to lunch without missing a beat. And this soon-to-be-sold-out Levitate Skort ($69) layers effortlessly with a t‑shirt, or looks chic with a crop top.
This Adaptogenic Bev Just Put on a Sexy Playlist and Some Lingerie.
I’ve been a longtime fan of Kin Euphorics—since launch, in the pre-Bella Hadid days (no shade.) It’s the OG non-alc brand. I went entirely sober for my senior year of college (shocking, I know), curious about how confident I could be without the alcohol. Could I still dance like an idiot in the middle of a frat party without the help of booze? (The answer was yes, btw, but it turned out to be a helpful gauge for my confidence.) Who was I close enough with that I could spend all night talking to them without being liquored up for nerves beforehand?
While I didn’t miss the hangovers, I did miss the subtle buzz and the extroversion that alcohol afforded me. I’m naturally shy, and no other mocktails held a candle to the glow of my smile after a glass of wine—until Kin. Somehow, the blend of adaptogens, nootropics, and botanics like Rhodiola Rosea, 5‑HTP, and Gaba, had a similar effect on me. I was buzzy and fun and vibrant in the same way, and I loved the flavor of the Kin High Rhode ($39) garnished with sparkling water and a lime.
Kin is now using its mind-boosting powers for even more good. Kin’s just paired with Boy Smells, a cult-favorite fragrance brand focused on elevating your daily rituals (my fave phrase) to bring their euphoric blends to your nighttime routines—whatever they may be.
The Cosmic Collusions candle collection includes the Restart candle (for alertness—citrus rind, mint, and fresh ginger), the Drop Out candle (for unwinding—chamomile, lavender, sage), and a Turn On candle (for x‑rated activities—seed of carrot, citrus, vetiver.) Mmm. Sexy. Shop the entire lineup of stylishly gradient pillar candles for $140 total or à la carte for $52. Better yet, throw in some Kin bevvies too and try one of each kind in the Full Spectrum bundle for $199.
Outdoor Voices Dominates Hiking Szn—and We Can’t Wait to *Rock* It
When the sun peeks out from behind the clouds, you reach for an Exercise Dress ($100). It’s the way the world works—don’t question it. Similarly to Athleta above, OV recently launched their latest arrivals for *Doing Things* in the aesthetic of things at country clubs, dropping a bright green cropped polo ($68), polo dress ($98), and similar. But its spring collection isn’t only for the courts.
The RecTrek 4” Short ($58) works for any adventure, while utility-style RecTrek Cargo Pants (including a zip-off version) for $108 are durable enough for trails, climbs, and more hardcore activities. As it gets hotter, an Organic Cotton Terry Hoodie ($88) is a nice choice for staying comfy but not sweltering. Style-wise, in the OV Outdoors collection, we’re seeing lots of army green and granola suitable for heading off with a backpack for three days at a time, but it’s still fashion‑y thanks to street style’s current fascination with cargo pants and early aughts style. Best of both worlds.
This Viral TikTok Skincare Brand Is Launching a New SPF at Target
It’s sunscreen season. It’s always sunscreen season, for that matter, but we just notice it more when the skin starts to get (oops) a little burnt under those beachy rays.
After blowing up on TikTok, BYOMA dominates the Target aisles—and is launching a 2‑in‑1 SPF moisturizer to cut down the steps on your skin routine. (Plus, it means less product on your face when everything sweats off—a win is a win.) Focused on boosting your skin barrier, the non-greasy SPF 30 moisturizer features BYOMA’s Tri-Ceramide Complex. Best-in-class actives including Hyaluronic Acid and Beta Glucan target deep hydration, which is v v necessary when you’re all dried out from sunbathing. Called one of the most “affordable and functional SPFs on the market,” the brand anticipates the Moisturizing Gel Cream SPF 30 to be one of its top sellers—which is saying something, considering even the hashtag #byoma has 84.8 million views.
This Workout Tank Is Literally the Only Activewear You Need in Your Carry On
We’ve talked for ages about how merino wool is one of the best activewear fabrics for base layers while skiing. The wool keeps you warm, although the material wicks away sweat, keeping you comfortable and odor-free. Let’s just say that between my merino wool base layers and my seamless base layers, one keeps me doing laundry more often…Anyhow, popular merino wool brand Unbound Merino just expanded into activewear for the first time ever, and we’re majorly eyeing these workout-friendly styles. The brand also notes that because this collection is quick-drying and meant to repel odor, it just made your summer travels way lighter. You don’t need to pack more activewear for days away, because you just need this one set!
The fabric is soft-to-touch and moves with you in an appealing, flattering way. For this collection, the brand’s ensured the fabric is cooling too, adding a performance finish that’ll keep you regulated during your most intense workouts this spring and summer. Start with the Active Merino Tank ($75) or Active Merino T‑Shirt ($85). Oh, and did we mention it’s biodegradable?
Take Me to St. Barts—via Shower, at Least.
Y’all. The absolute heart attack I had when I saw the subject line “INVITE: ST. BARTS—” cut off in my email inbox. (I’m leaning into travel writing sooo let us know which travel guides and hotel reviews you’d like to see.) Anyhow, so I click on my email and (spoiler alert!) no invite to lounge on white sugar beaches sipping pina coladas and listening to steel drums. But I digress.
Turns out this Instagram-favorite minimalist body and skin care brand is channeling the tropical escapism. OUAI just launched the St. Barts Body Cleanser ($23) and the St. Barts Body Crème ($38) so that vacay is only a shower away, available both on the retailer’s website and at Sephora. Notes of Ocean Breeze Accord, Dragon Fruit, Tuberose, Musk & more are positively indulgent.
And of course, the formula is *chef’s kiss*. Nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane keep your skin feeling pampered but not greasy the way that other heavy creams and lotions might. BRB, finding the nearest beach.
Happy shopping. Email us directly — email@example.com — with any launches you’d like to see in the spotlight, or DM us over @intopleinair.